Project
Overview
Applegreen is Ireland’s largest indigenous forecourt brand, with a growing network of sites and a strong retail offering in Ireland, the UK and the USA. With such a diverse range of products and services, across several hundred franchised locations, the challenge is to keep the branding, promotion and collateral to a consistent standard throughout the organisation.
The Solutions
One of Open’s strengths is adaptability. We were able to work with different teams within Applegreen simultaneously, establishing brand positioning, devising campaign strategies, implementing DM programmes and rolling out digital projects, including site location mapping (IRL/UK) and ad campaigns on social media/Linkedin.
We have always found that the team at Open provide just the right balance of professionalism, creativity and customer service to suit Applegreen's needs. Having undertaken a number of projects with them, they have listened carefully every time to the brief and come up with something that hits the spot across the range of brand and digital disciplines. We have developed a real partnership with their team, they understand our brand and have helped take what we do to the next level.
Rebecca Duffy - Group Marketing Communications, Applegreen
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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
