One of the appeals of website templates is that some of them are free, but many aren’t. You make a once-off payment and off you go. Sounds great and it can be for simple or non-detailed sites. What if you want to make a change? Your template might not enable this or it may be difficult to do. What about website security? Is there any protection built in? Possibly not. If you want to add an online shop, what then? If you plan on creating a new site, think about all the costs involved on an ongoing basis, rather than seeing it as a product you buy and leave. Most likely you will need the skills of a designer to change things like buttons or functions in the site, so will have additional costs anyway.
If you are serious about your business, you need to be equally so about how your business works online. If you invest in a site designed for your business, you get what comes with that. This means the hours of a dedicated design team, security expertise, online shop skills, content writers and marketing expertise. Making your site work to attract site visits, to sell products or generate leads is core to why you have a website in the first place.
Often template sites cannot provide more than a surface level service. You pay your money and take your chances. Your website can be a vital tool in not only getting noticed but earning revenue too. Investing in good design, infrastructure and a bespoke site will very likely be cheaper in the long run.
If you are considering a bespoke website, check out just some of our projects, for a snapshot of what a tailor made site can do for your business.
About OPEN Design and Digital
We’re a Dublin design studio, experts in web design, online marketing and branding. Our mission: boost your business with captivating websites, meaningful content, and innovative design. Need a fresh website or a brand makeover? Let’s talk!