What Ethical Marketing Looks Like
If you are honest about what your product is and how it came to be and if you’re thinking about how that product impacts others, you’re already on your way to an ethical marketing policy. Part of the ethos is about transparency. Your company may be small and you may not have the budget of big brands when it comes to how you resource your products and the sources you use along the way. Being honest about that in itself is an ethical choice; if you are making small steps, that’s OK too.
If you’re striving to have less of a carbon footprint in your business or to source materials from sustainable and fair workplaces, you are making a step in the right direction. If the service you provide operates in the online sphere, how you engage with your audience forms a huge part of how you are perceived. Don’t make big claims if you can’t back them up. Don’t make promises that you can’t keep. Let people know that it’s a process. Be honest about what you are doing.
Care is Currency
The human touch is never far from ethical marketing. Taking time to respond honestly and clearly with clients and customers wins friends and sales. In world debating AI and where it fits in to everything from medicine to education and customer services, there is a role for businesses to invest in how they talk to their clients. Whatever the answer is, there is a universal desire in consumers to feel like they are being well treated. They also want to see that this extends beyond them.
Taking care to be honest, transparent and responsible isn’t a box-ticking exercise. Speaking with an authentic voice can help you get users of your product to return in the future. In short, care is currency. If your company isn’t thinking about ethical marketing yet, now is a good time to start.
About OPEN Design and Digital
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