The Irish National Heritage Park is an educational centre, museum and tourist attraction; that is nestled in the beautiful surroundings of Ferrycarrig, close to Wexford Town. From pre-history to Viking and Anglo-Norman times, visitors catch a glimpse of life in ancient and medieval Ireland.
This summer OPEN revitalised its offering with a brand new identity, website and booking system, tailor-made for its place in Irish cultural life.
Whether it’s staying overnight in a Viking home or a day trip to wander inside a crannóg or even getting married in a ringfort, visitors can have an array of experiences. The Heritage Park is also home to a bird of prey area and archaeological gems. Creativity is core to the work of the park, and core to its new website, benefitting not only the park itself but the local community and Wexford’s place as a tourist destination.
The return on investment is not just limited to the park itself, but it is having an impact on local tourism. As people search for things to do and see, they are being brought to a website that links back to other amenities in Wexford and the South East.
The new Irish National Heritage Park rebrand and revamped digital platform has in a short time had a positive impact on many levels:
– increased website visitor numbers
– increased engagement
– better communication
– up-to-date booking system
– savings in staff hours
– better prediction of visitor numbers
– a positive impact on local tourism
– the revitalisation of the park as a destination