Project
Overview
Alpha-U Golf is a business people will be hearing more about as word spreads among golfers of all ages. A premium compression garment brand, Alpha-U Golf produces base layer clothing for golfers, including leggings, tops and snoods in the range. They were looking for an eCommerce site that would showcase their premium brand with a user-friendly online shop. Alpha-U Golf also wanted a website that reflected its customers and target audience, so we came up with something that would fit their needs and look good along the way.
The Solutions
Open liaised with Alpha-U Golf on brand positioning, pinning down where Alpha-U would like to see their brand viewed by prospective customers. We worked on creating a feel that would resonate with the target audience. We also worked with the client on bringing a story and tone which would reflect a premium brand with goals of being the go-to in terms of golf base layer clothing. The distinguishing features of the Alpha-U brand centre around the makeup of the clothing, its technical benefits and the comfort it brings out on the course. The Alpha-U traits are all about quality, comfort and ease of play.
Alpha-U Golf needed a new eCommerce website; an online shop that’s very easy for customers to use and easy for the Alpha-U staff to manage. We gave them a WooCommerce shop supported by WordPress which is scalable and user friendly.
You can see Alpha-U Golf’s new online store here
It was an absolute pleasure to work with you on this project and we have received so many positive comments on the website functionality and overall design.
Geoffrey Claffey - Owner, Alpha U Golf
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Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
