Project
Overview
The Newbridge Silverware Visitor Centre, a key destination on Ireland’s Ancient East tourist trail, required a new website to enhance engagement with both local visitors and the broader domestic and international tourist markets. The Visitor Centre showcases the full range of Newbridge Silverware products, exclusive collections, and features like the award-winning Silver Restaurant and the renowned Museum of Style Icons. It also offers various experiences, from factory and museum tours to exclusive private events, such as crafting cutlery or jewelry and intimate museum interactions.
The design challenge was to create a website that seamlessly integrates these diverse offerings, making them easily accessible and appealing to different audiences. The site needed to be visually compelling, user-friendly, and capable of showcasing the unique experiences available, while also reflecting the brand’s prestigious heritage and modern appeal.
The Solutions
The completed website project for the Newbridge Silverware Visitor Centre effectively addressed the key challenges of engaging both local and international audiences. The site was designed with a fresh, modern aesthetic that balances simplicity and elegance, aligning with the interests of visitors drawn to jewelry, fashion, and design. Firstly, the Visitor Centre’s logo was refreshed to differentiate it from the retail brand. The new logo, titled “Newbridge Visitor Centre,” incorporates modern elements and a broader color palette, moving away from the traditional swan icon. The website design strategically appeals to a wider age range and ensures a balanced gender appeal. While still targeting a predominantly female audience, the site avoids a purely feminine aesthetic, making it accessible and attractive to all demographics, including families and individuals. Our concept focussed on consistently reflecting the brand’s core pillars — Handmade, Irish, High-Quality, Elegance, Heritage, Legacy & Tradition, Durability — through its design and content. The site emphasises Newbridge’s 55-Year Guarantee and the concept of creating heirlooms, appealing to connoisseurs and those seeking value.
Talk to us
Whatever your sector or project, we’d love to hear about it. Why not give us a call, or drop us an email.
Follow us
Find us
Guinness Enterprise Centre
Taylors’s Lane
Dublin 8
